Welcome to our course on How to Write a Marketing Strategy . This course is designed for entrepreneurs, managers, marketing professionals and everyone else seeking practical advice on how to write a quality marketing strategy , quickly and effectively.  By the end of the course, you will be able to write a quality marketing strategy in 2 - 3 days.  You will benefit from practical tips on how to prepare a marketing strategy outline, marketing strategy template, how to write different sections, how to write quality content and how to make it look professional. Course starts by looking at what you need to consider before you start writing, how to prepare a marketing strategy outline and template, how to gather the data, how to start writing different sections, how to complete proofreading, formatting and prepare for a presentation. First, we start by understanding the current situation of your company and the target market that it serves.  Then, we analyze the priorities of stakeholders and define the goals and objectives of the marketing strategy.  Course continues by showing you how to build a target market, how to create buyer persona profiles, key marketing messages, unique value proposition and how to write the content strategy. In the next section, we talk about the marketing strategy execution by covering how we prepare an action plan, a marketing budget and a sales forecast.  This is followed with insights on how to convert our marketing efforts into sales.  Course concludes by covering techniques on how to measure the performance of our marketing strategy. Course includes templates for outline, template, report, tables and annexes. The ideal student for this course is a new or existing marketing professional or project manager who wants to improve their marketing efforts and achieve success with their marketing strategy as well as improve their marketing strategy writing skills. There are no requirements necessary to enroll.  We only ask that you come open minded and ready to learn and ready to take some risks . In order to attend this course, you need to follow the course videos, access additional websites provided in the course, utilize the templates and checklists provided and engage with the course participants and instructor. If you need personal support, I am here to help! The instructor for this course is AJ who brings a wealthy business and educational background including 20 years of business experience having founded and developed multiple companies.  Also, AJ has an educational background teaching Entrepreneurship courses to University students.

Get the inside stuff from one of the top sales coaches on Udemy – FREE! Get 4 Key Ideas you can drop into your business today to sell more - on purpose! Better Sales Results Start with Better Sales Ideas! Learn these 4 Pro Sales Moves and Start Selling More Now. - Focus in on what works and why traditional sales techniques simply don't work anymore. If we want something different – We have to do something different. When we sound like everyone else in sales, then we get treated like every other salesperson. Good salespeople have good answers, great sales salespeople have great questions. Learning to focus on the process and letting go of the outcome is one of the best ways to deal with rejection and staying in control over what happens next. – focus on the next step and let the armature's concentrate on the last step. The single biggest thing that separates amateurs from professions is their willingness to look at ideas maybe in a new way and then the ability to take action! – What we will be coaching to is a system you can drop into your business to start getting specific results on purpose. Learn the why traditional sales methods just don't work. How to separate yourself from the competition on such a way that builds credibility and identifies you as the professional they need to work with. Get the inside stuff no one else gets. If you've ever felt uncomfortable with the process of selling and are looking for a different way this course will open the door to opportunity. There are no magic words, this course is filled with strategies and ideas for the professional seeking a better way to communicate. Identify the 4 key steps that allow you to focus in the next step – not the last step. The only requirement is a willingness to look at ideas and the ability to take action.

This course will teach you how can you create profits for your business , organization, or company. This is one of the main objectives of all the businesses around the globe, to create profits! This course is unique in the sense that it will teach you how to do that by taking you through a very impressive model of marketing, called, The Marketing Process Model . It is a five-stage model that will first help you acquire the knowledge of customer needs, wants, and demands . Once you understand customer needs and wants, only then you being a company would be able to satisfy your customers. Understanding this model is also critical in so many ways. Being a business, you also need to create those marketing strategies that provide value to the customers. In this course, you will find lectures on customer value-driven marketing strategies and related topics. Further, you can not target the customers properly and create value for them, if you don't know about an integrated marketing program. Luckily , you will find a lecture on Integrated Marketing Program too, which you can apply in your own businesses, organizations, and companies. Lastly, after mastering the steps and stages explained above, you will be prepared, through this course, to engage customers and build profitable relationships with them. This, in turn, will generate PROFITS for your organization. Enjoy!

Does any of this resonate with you? You're struggling to get clients. So you feel you have to cast as wide a net as possible. But that means you can't get your message across clearly...like exactly who your ideal clients are...or the specific value you offer. The result? You compromise. You fill your schedule with poor clients. You put aside doing what you love most. You feel yourself losing interest in the business you used to be so excited about. And all that erodes your confidence in your ability to speak to, connect with, or attract the specific group you care about most. You are not alone! We all fall victim to what seems like common sense: that a narrower market means less income, less certainty, and helping less people. But take it from me and my clients, the exact opposite is true. And now with my "Crystallize Your Niche" program, you can define a focused audience in a way that actually creates an attractive market opening for you. Some of my clients have gone through my program's step-by-step process in as little as a weekend , while others take several weeks and go through the exercises multiple times at their leisure. Either way, just imagine hearing your clients tell you how their lives have changed for the better because the value you deliver is precisely what they want and need – and nothing less . The exercises and templates to define my audience in Crystallize Your Niche will serve your business strategy, website or online course. In this course you will learn: How to define your market How to narrow your niche How to deal with multiple audiences How to create your Persona Statement How to use your Persona Statements in different business situations What my clients say: "Crystallize Your Niche is a great course for anyone dealing with (or anticipating) the frustration of setting up an On-Line Learning Course. Petra brings you back to square ONE, and has you analyze the key questions: WHY are you doing this? WHO is going to benefit from your course? and WHAT can you teach them? OMG! I've been trying to do this myself for over a year! Petra was able to curb my excitement and TEACH ME to slow down and plan this course properly. The mantra: Do it right the first time." (Kathryn Wilking - Feng Shi Consultant) "I have learned there is more to identifying my audience than meets the eye. I have an understanding of concepts such as socio-graphics and have identified, on paper using an Empathy Map, their pains and gains, giving me a clearer/more concise idea of who I can be of service to and where I might find them." (Leslie Hopkins - Pilates Instructor) Each module will deal with a particular challenge of defining your target audience. The workbook will accompany these video tutorials with specific exercises and journaling opportunities, providing you with deep insights into your audience. Bonus: A guided research exercise will get you even closer to your ideal client. Here is what my clients say about the experience of Crystallize Your Niche: "I finally understand who my ideal audience is! Who I'll love working with! I can't believe how much more clearly I communicate that in my messaging now" "Now when I'm networking, I'm so much more confident in my ability to express who my ideal client is...no wonder my contacts find it easier to pass on referrals now." "These new tools make it easier than ever to create laser-focused services that deliver more value while appealing to the people I enjoy working with...and they enjoy working with me!" Make defining your Target Audience the first important step on your entrepreneurial journey! Get crystal clear about your niche! "Crystallize your Niche cured me from the "be all things to all people disease" and I was able to feel freedom from being more clear about my target audiences." (Jennifer Deane - Leadership Consultant)

GLASS, BODY, ASPECT RATIO... We are not going to talk about any of these things... Let it go, these things mean nothing to those who can GIVE YOU MONEY! If you want to make a living at this, and provide true value then this course is for you. Let's get serious about creating a demand for your supply, let's go from Freelance2Expert

Why do Small Businesses Owners have such a difficult time becoming successful? What can we learn from the amount of failure with small business that we can apply to our own business aspirations? There are many reasons why a small company can fail, and at surface level the primary reason businesses fail is they simply run out of cash. Or that is what many people think, but what reasons could influence a business to fail? There may be many reasons why a Small Business can fail ...and to me, the most important are: Reason #1: They are not really in touch with customers through deep dialogue. Reason #2: There is no no clear and real differentiation in the market (read: lack of unique value propositions) Reason #3: The Failure to communicate value propositions in clear, concise and compelling fashion. Reason #4: Leadership breakdown at the top (yes — founder dysfunction). Reason #5: Inability to establish a profitable business model with adequate financial indicators. (Are you the type of owner that mixes personal and company finances?) If you can identify with one of the reasons, I need you to ask yourself... Even if you have a lot of experience and expertise in many areas, you can be lacking the necessary skills to run every area efficiently. You may not be able to supervise every aspect of your business and if you try to handle too many responsibilities, you can be putting growth, development and even your own company at risk. Is your business facing challenges: Do you have adequate financial management practices? Financial Indicators? Do you have a business plan? A Marketing Strategy? Do you know the industry and the market? Are your profits at risk? Do you monitor and control your expenses? Do you use cash flows and budgets? Does that information help you make better decisions? How do you monitor performance? Do you have the right team to achieve your goals? You as the leader : Are you motivated? Organized? Do you monitor your performance and profitability? Are you a good leader? Do you have high personnel rotation? Are you reaching your personal goals being a small business owner? Is your company designed for YOUR well being? I If you are here, you already own a small company or you are about to start your own business, either way, this course is designed to help you learn about critical topics needed to manage and succeed when you are a small business owner. After you finish the course, it will allow you find areas where you can improve an existing business or prepare to start one the right way. Understand that every small business, no matter the industry, has a risk of failure, and that will depend on many factors. Not only your knowledge, skill set, experience and desire, but other areas that you might not control, or are not aware how to handle. Is there a way where you can minimize that risk? Yes, you can be prepared from the beginning or have the ability to correct the course of action if you have already started. This course will help you identify critical tasks and areas within your company that you need to evaluate. We will do exercises and tests that will allow you to learn about small business finances, being a leader, marketing, hiring the right team, be organized and help you improve the chances of your company becoming successful.

Have you ever wondered why some people engage, persuade and influence more than others? Do you reach and hold an audiences attention? Can you change minds, thoughts and behaviours? Would you like to? Storytelling techniques have the power to shift opinion, to make messages more memorable and they can lead to positive responses in those you seek to involve and inspire. In this course on better Storytelling for Business, we’ll look at the ingredients to what makes a compelling story, what makes some messages more persuasive than others and how to structure your story in a way that is easy to follow and leaves a lasting impression. We’ll set out on a journey, to make a business case - and to show how stories can make business communication more compelling - whatever the setting. It may be that you have a proposal or pitch to put together, an important announcement that will affect the lives of others, a presentation to generate sales. Perhaps you have a media interview lined up and need your answers to inform and influence. Maybe you’d like to use better storytelling techniques to boost your following on social media. This course will help you to develop content, make better connections with existing audiences and help you to reach and resonate with new ones. So, if you want to improve storytelling to change minds, influence thoughts and affect behaviour - enrol now.

Are you a Hair Stylist who is wanting to build clientele fast? Have you lost clients recently due to the worldwide COVID-19 pandemic? Do you want to make more money for yourself, doing what you love? Our current environment has made it even harder to compete in the Hair Industry, with the worldwide COVID-19 pandemic and enhanced hygiene and safety protocols required to be implemented, your clients more and more concerned for their health and safety, some clients who used to be regulars have not booked in months, and of course you're worried about your own safety! On top of that, you're competing with all the other hair stylist's and hair salons in your local area, there are even some larger competitors who are undercutting your pricing in an attempt to stand out and win your clientele. The fact remains, you still need to bring in money every month to cover the bills and provide for yourself and your loved ones. So, how do you attract more clients, and make more money in one of the most competitive markets ever? Before I answer that, let me introduce myself. Hi, I'm Clint Ratanatray the Founder of the Zappzi Hair Business Academy. Our exclusive online courses, tools and support, created just for hair stylist's help you develop critical business skills, to attract more clients, make more money and transform your hair business. I have helped hundreds of hair stylists get more clientele and more bookings with my Zappzi On-Demand Mobile Hair Stylist Company and I've learned a lot along the way. Today, I want to share with you some of what I have discovered, information that will help you supercharge your sales, make more money, and ultimately change the future of your hair business. In this exclusive mini introductory online course, I have created just for hair stylists, you'll discover: The #1 Marketing Secret that separates super successful hair businesses & hair stylists from their underperforming competitors. (Hint: it's not a flashy website, huge marketing budgets or unique products). 8 areas of your hair business to focus on to get results (it does not matter how big your hair business is, you may have 0 or 1,000+ clients, this method still works!). A super-effective, easy way to master this method fast. How this can help you increase your clientele and revenue And much much more... Go for it... if you want to attract more clients, make more money, improve and skyrocket your hair business to success, ENROLL NOW to our exclusive mini introductory online course MARKETING MASTERY. #YouCanDoThis

Ignore the traditional models of real estate sales and the big team models of the bourgeois brokerages! Did you know that according to the National Association of Realtors, the average real estate agent in the United States is currently earning only between $30,000 and $45,000 per year? Add to that the concern over whether the middle class is really quickly evaporating. If such is the case, why bother? The truth is you will never get rich by working for someone else. If you are new to real estate sales, and you have an entrepreneurial spirit, then you will be better off financially by charting your own course, from the beginning, towards becoming known as a celebrity real estate entrefluencer. This course will show you the strategies and tactics to build your real estate brand, based on extensive research from experts in network marketing, and other related fields, as well as reveal a few tricks from the social media influencers and the gig economy of today, to help you start earning more money, while working less hours, than the broken traditional real estate sales model the big players would have you follow (and further build their going concern value. What if, as an alternative, you focus on building your brand reputation so that you have clients calling you to sell their homes? If you want to earn much more than the average real estate agent, yet work less hours, then Entrefluential Networking for Real Estate is your new instruction manual. This step-by-step guide will show you how to become a celebrity real estate influencer by teaching you: •How to Create a Successful Real Estate Business by focusing on Service Quality, •How to Attract Clients Using the Synaptic Bridge Theory of Networking, •How to Develop Power and Influence in Real Estate, •How to Nurture Relationships to Scale Your Referral Business, and •How to Brand Yourself as a Celebrity Real Estate Entrefluencer by partnering with Strategic Allies (Social Media Influencers) to expand your Market Reach.

Have you ever wondered how some brands suck you in? Through every interaction, they sing the siren song that keeps you coming back and buying their products time and again. It's as if they got inside your brain and read your mind. They did! Well sort of. What seems like magic to the untrained eye is actually a repeatable science. In this course, I will show you the secrets the experts use to attract premium customers. During the course, you will learn five core concepts. These core concepts build a foundation for you to create a one-page messaging guide called the Brand Compass. The five core concepts are: Identifying Your Ideal Customer Positioning: Make Your Competition Irrelevant Productize Your Service Create Processes To Scale Establishing Your Why After you have a solid grasp of these five concepts, you will complete the Brand Compass messaging guide. You'll use the messaging you craft in this course to create a marketing strategy that will inform your marketing plan. Creating an ideal customer profile, also known as a customer avatar, will help you reach customers through social media marketing, digital marketing, paid advertising, and converting customers through your website. It is impossible to attract the perfect customer if you can't get inside their head. Let me show you how to read the minds of your prospects, so you can turn strangers into paying customers. This course is a precursor to SEO, social media marketing, copywriting, or email marketing.